Ross geeks out on refining the element of natural lighting to achieve a captivating visual narrative. His projects draw on raw emotions, whether it is a fast paced campaign for athletes or a poignant piece infused with rich symbolism. With his roots in photography and his background as a DOP, his eclectic directing style is a definition of ‘look before you leap.’ From using roller-skates to building his own rig for dynamic car-to-car shots, he matured into directing not afraid to experiment with his vision to create a story that is enticing to the spectator. His power to mould the atmosphere on the set to keep a natural flow is a reflection of his perceptive, calm and happy demeanour. As a result, he accomplishes a cinematic allure, drawing from his love for South Africa, wanderlust, nature and real human connection.
Clients; Intersport, Corona, Woolworths, BMW motorrad, Adidas, Stella artois, Nedbank, Virgin Active, Rich Mnisi & Cruz vodka.