Lucio Lupacchini

Lucio started out studying Multimedia Design in 2007 in Cape-Town. Shortly after, he worked closely in between My Friend Ned and Styling within the industry.


With over 10 years of industry experience and a global network of brands as clients, he offers a dynamic service on a global standard. Styling and Creative Direction has always been an essential part of his career from its early inception. Having styled award winning ads. Lucio now works in between Germany and South-Africa.


Clients include: Vanity Teen, Behind the Blinds, King Kong Magazine, J´N´C Magazine, Elle Magazine, Spectre Magazine, Woolworths, Vilebrequin, David West, Nandos, Lerros, KOQS, Techno Design, Kaufhof, Pro Idee, S.Oliver, Gardeur, Mr. Chain, Esprit, Toyota, Opel, Porsche, Douglas, Sasfin Bank, Best Med Medical &  We The People, to name a few.

+27 21 439 7222

Dynafil Phil | Directed by Leigh Ogilvie
Enterprise | Journey (Gong-Gong Award Winner)
Douglas Pride-Kampagne 2022 | This Is How Ww Pride! I Douglas Cosmetics
TaraJika | Good Love Music Video
Bestmed | Baby Bench Press
Sasfin Bank 30''