Adidas SL72
AMONGST FEW EDITORIAL FOR SL 72
SUPER LIGHT
amongst few & PPC presents the adidas SL 72 RS —SL an abbreviation standing for “super light”.
Paying homage to the adidas archives, the SL 72 first came about in 1972 essentially created to equip the adidas athletes for the summer games. These lightweight running shoes went on to be quickly recognised as personal all round favourites for adidas athletes-thanks to the many great achievers arriving to the podium ceremonies with the SL 72 sillouette on foot instead of their usual sports shoes. Fast forward to the 80’s and this style became a must have for adidas lifestyle fans worldwide looking for retro running sneakers.
Taking to the streets of Dubai’s neighbouring emirate Sharjah amongst few, PPC and Precious Trust got together to create an editorial in honour of the all of the brands latest releases including Adidas SL 72 RS & OG classic styles.
The adidas originals SL 72 RS & OG W available now at amongst few store Dubai and online.
Photography: Salik Harris // @unclesalik & Luke Bell Doman // @lukebelldoman with DISCO Creatives // @discocreatives
Styling: Salik Harris // @unclesalik & Luke Bell Doman // @lukebelldoman with DISCO Creatives // @discocreatives
Photography Assistant: Bilal Bashir // @bilaltheunderdog
Production assistant: Umir Misbach // @somethingcreativesa
Talent: Summer Thompson // @summerzoethompson, Lubabalo Nkobo // @funkyblackdude & Caleb Davids // @calebiezzz
Co-produce: Scarlett Engineer // @scarlszz & Mike Taylor // @emteepockets